May 24, 2018 - 10:00 am
May 24, 2018 - 12:00 pm
AddressCoach and Four, Alderley Road, Wilmslow, SK9 1PA View map
Our monthly networking events are for everyone (parent or not) looking for that work/life balance. People who may have their own business or are thinking about starting their own business. To purchase a ticket securely online for this event simply click the “Pay Now” button.
Date: 24th May 2018, 10am
Location: Coach and Four, Alderley Road Wilmslow, SK9 1PA
The real reason your online content isn’t being read or converting…
…and it’s got nothing to do with SEO
At this month’s Parentpreneur, freelance inbound marketer and content writer Aisha Farndon, will be talking about how to get inside the minds of your target customers or clients to create content that builds trust and converts.
If you’ve been blogging without direction or are failing to see any leads as a result – or if you don’t even know where to begin – then this one’s for you.
Aisha recently made the decision to go freelance after achieving industry-beating conversion rates whilst working for a Platinum Hubspot partner inbound marketing agency.
She’ll share with you why giving away your knowledge can help you build trust and win customers. And how the first step to creating content that converts starts with really getting to know your prospects’ challenges, desires, fears and interest at every stage of the buying process.
The talk will cover:
– The questions to ask your prospects and customers to come up with killer content ideas
– How to match your content to every stage of the buying cycle
– How to capture visitors’ contact details by adding value
– An example content marketing plan
– The free tools SMEs can use to nurture their prospects
After the event, Aisha will be around to answer any questions you may have about how to use the inbound marketing strategy in your business.
Book now to avoid disappointment.