Author: Katy Gomersall

Aug
08

Marketing during the, umm, “forthcoming major competitive event”

So, it's been almost four years since London 2012, and that means that something special is about to happen in Brazil - suddenly, all the adverts on TV are about crates of beer, party food, and carnivals. Even all the bargain-bin post-Euro 2016 England flags have gone back to full price. I'm kinda excited. I LOVED London [...]
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