Where to start building relationships with journalists
You blog, update Facebook, send out press releases but no one hears you. Shout smarter not louder!
We had an amazing summer event with the hilarious and cheeky Totes Inapproapes. One question that came from the audience was. “How did you grow your followers to over 60,000?” Her answer, (taking out the swearing), it was one blog about her kids not eating their dinner, so many resonated with what she was saying and it went viral. Amazing! She is a very talented and very funny lady, who hugely deserves this success. Everyone needs a little bit of Totes in their lives.
So, how do you do the equivalent with your business, well you can keep plugging away with your posts and just hope you go viral, or you could work smart.
If you can’t get journalists to respond to you, you need to go to them. That means finding out which conferences, events and workshops they’re attending (many speak at/chair events too) and going along yourself.
So how do you find out which events journalists are attending? Stalk them on Twitter (in the nicest possible way of course) and/or set up a Google alert for their name. That way, you’ll be the first to know when they’re going to be speaking at a particular event.
Go and have a chat with them, even if its just to introduce yourself. What’s the worst that can happen. Then follow up with an email saying how nice it was to meet them last week at the whatever event.
Come along to a local ParentPreneur event and brainstorm some ideas and contact. You just never know who are going to meet at ParentPreneur and we know you will come away raring to go and fully charged.
Altrincham & Hale
21st September http://www.parentpreneurnetworking.co.uk/area-directors/event/altrinchamevent-2-2/
13th September http://www.parentpreneurnetworking.co.uk/area-directors/event/knutsfordevent-2/
7th September http://www.parentpreneurnetworking.co.uk/area-directors/event/timperley-2-2/
Wilmslow & Alderley Edge
21st September http://www.parentpreneurnetworking.co.uk/area-directors/event/wilmslowevent-2-2/
27th September http://www.parentpreneurnetworking.co.uk/area-directors/event/bramhallevent-2-2-3/
14th September http://www.parentpreneurnetworking.co.uk/area-directors/event/theheatonsevent-2-2/
16th September http://www.parentpreneurnetworking.co.uk/area-directors/event/aberdeenshireevent-2-2-3/
6th September http://www.parentpreneurnetworking.co.uk/area-directors/event/southbradfordevent-2-2/
27th September http://www.parentpreneurnetworking.co.uk/area-directors/event/guildfordevent-2-2/
Also happening in September dates to be confirmed
Get your town involved.
ParentPreneur is making a difference to so many parents in business. If you are interested in finding out what is involved in setting up in your local town, please email me firstname.lastname@example.org
Kick start the last quarter!
I have to confess I am ready for September now. I have loved the summer holidays with my littlies, but the time has come for routine to resume and to shake up the last part of 2016. If you would like to join me and get our action plans and focus together, come along to our September Masterclass, “How to have the best business year EVER!!”
Have an amazing week and don’t forget to keep us posted on how you are getting on.